Artists spend a great portion of their time creating their masterpieces, and then an even greater amount of time promoting and marketing them. Like any relationship, the beginning of this process is filled with excitement and much zeal, but after a prolonged period of exposure, that enthusiasm begins to fade.
As artists, we need to make sure that the ‘love’ of our art doesn’t wane with the decrease of excitement, but solidifies to an even deeper degree. The millionth time we meet a new fan, we must have the same degree of excitement for our work as we had with the first hundred. The only way this can happen successfully, is that we must become our own biggest fan.
One of the first things I learned in my college marketing class was: If we don’t believe in what we’re selling or promoting, neither will anyone else. If we’re not excited about our work, who else will be? Not only does this excitement affect the way we market our products, but it greatly affects our stamina, determination and devotion. We must continually inspire ourselves in order to be an inspiration.
One of the basic laws of the human condition is: We want what everyone else wants. A good marketing strategy is to create desire and demand. The greatest tool to do just that is by becoming your own biggest fan.
Till next time,