Many writers face this question when they come to the moment
of their first publication. The struggle
comes down to how they want to be known and how they want their work to be
recognized.
We work hard to obtain the achievements in our lives,
starting in childhood with our first trophy, our first ribbon, our first
award. I remember as a 10-year old
winning the Citizenship Award at Elm Grove Elementary, and how much pride I had
in that achievement. What that school,
teacher or my fellow students didn’t know was the struggle I faced with self-esteem
living in an abusive home. That simple
award helped change my identity - how I saw myself and the hope it gave me to
gather the strength to overcome my situation.
The Perfect Attendance or Honor Roll Award didn’t do the same thing for
me, because those awards were completely in my control, and ones I received
every year. But, the Citizenship Award
was given by a teacher by choice to a student that showed great promise and a
good nature. It was unexpected and that
much more appreciated. I’m proud of that
award, as I am with every other award, trophy, degree and ribbon I’ve earned
and received since. So, it’s only
natural that I want to carry the same name in which those awards were
inscribed. It’s part of my resume, my
identity, my accomplishment. I want the
world to see that it’s the same person who also wrote my manuscript. But, is that the best choice for my work?
Another achievement that I’m proud of is my business and
marketing experience. I’ve gained a lot of knowledge in this field
and an understanding of how things work, and learned early on the importance of
knowing Product vs. Market. In the publishing
universe that would be Authors vs. Readers.
As an author, I MUST understand that when I become published, when my
name is plastered across the cover of my manuscript, that name becomes a
product. I must think of it from that
point forward as a product, one that must be packaged and marketed to my target
audience (consumer). While I’m a writer;
an artist, my books and name are now a product; one that needs an audience; a
consumer. I am now a public figure, a marketable
product. If I want to keep the person
separate from the product, then I need to use a pseudonym. If my personal identity (profession,
celebrity status, expertise, etc.) IS my marketing strategy, then I won’t use a
pseudonym. That’s about as simple as I
can make it.
Are YOU a marketable product? That should be the question one asks when
considering using a pseudonym.
Till next
time,
~T.L. Gray (My Pseudonym)
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